Trying to sell online? Understand first the Purple Cow theory!
If you are a salesman, an online marketer, affiliate or doing anything related to selling things than by now you should feel that selling things to consumers these days become a very hard task because a lot of consumers don’t have a lot of time to buy things they really don’t need.
One way to understand the behaviour of consumers is to understand the Purple Cow Theory that is intially was the idea of Seth Godin.
First I thought the theory was just a joke that Seth bizzarely written but when I bought the book and read through it several times then I realized that he was right. I won’t blabber the content of the book here but I believe that you should purchase the book and read it because Seth Godin viewed the art of selling in a different way.
I previously didn’t know that there are so many things that could be optimized in selling products, and actually the most important thing I got from that book is that only unique products that gives more happiness to consumer can really sell better.
Okay then.. I don’t want to tell you more just experience the book and think positively so you could get the outmost of this book.
Well you can click here to take a look of the book before you buy it (it only cost you 14$ but again this is a very useful book) or click the image below Thanks.
Purple Cow: Transform Your Business by Being Remarkable
Thank you all!
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This post has 2 comments
August 21st, 2008
I like Seth Godin’s books. His work is always a fascinating read, never want to stop till the end.
August 25th, 2008
yeah I like his books also but i could only buy the indonesian version because it is cheaper (but the translation sucks)
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