Roffi Blogs

This post is for people who are  interested in motorcycles development in Indonesia. Data showed that, Scooter tipe motorcycles accounted for 18 percent of the country’s total motorcycle sales in 2007, increasing from 12 percent a year earlier, while moped motorcycles have dominated sales for long. As we know the usage of new scooters (the matics) is just like a new hype in Indonesia (although lots of people used Vespa scooters since early history of Indonesia).

Just in the previous weeks, people in Indonesia have seen the new advertising campaign by Honda Motorcycles Indonesia to launch their new scooter. By using a silhouette of the motorcycle on the TV and paper media ads, lots of people are then curious about PT Astra Honda Motor (the Indonesian motorcycle unit of Japan’s Honda Motor Co. Ltd) latest move.

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